Average open rate: 50%

Up to 1,000 clicks!

Custom SmartBrief - Dedicated Email

The IIA Custom SmartBrief puts your company front and center in an exclusive email blast to over 50,000 IIA opt-in subscribers! Communicate directly with prospects on your own terms with 100% share-of-voice and complete control of design, content, and subject line. We send only a limited quantity of these high-impact messages to keep reader engagement high.

Dedicated sends are ideal for driving leads. Readers who open and read a sponsored email and then decide to click are very likely to convert on a subsequent landing page. In a 2017 study of more than 100 SmartBrief landing pages, over 40% of clicks generated via a dedicated email resulted in a conversion.

Custom SmartBrief Rates:
The IIA to design ad: $9,500
Completed ad submission: $8,500

Materials Deadlines:
Materials are due 2 weeks before the email send date

Send Dates:
As the advertiser, you may choose a date at least two weeks in advance*

Custom SmartBrief Dedicated Send Specs:

Click here to view Custom SmartBrief Dedicated Send Specs

Click here to view Custom SmartBrief Dedicated Send HTML Template Specs

*Based on availability